Unleashing Digital Ads

Advertising
Written By Sean Johnson

Generating a 9:1 Return on Advertising Spend (ROAS) from Meta Advertising Campaigns

ChallengeS

Our performing arts client was struggling to get a clear ROI from digital advertising:

  • Marketing for awareness vs. revenue

  • How to analyze data and continuously improve performance

  • Underutilized digital advertising capabilities

  • Poorly defined audience targeting

  • Unclear what kinds of creative work best for digital ads

  • No remarketing

SolutionS

Testing campaigns on Meta’s (Facebook and Instagram) advertising platform, we collaborated with our client to deliver:

  • Well-defined audiences; local lookalike audiences

  • Targeted remarketing to specific existing customers

  • Conversion advertising instead of simply awareness advertising

  • Traffic advertising – develop awareness in new markets

  • A/B testing of advertising creative

  • Regular data analysis and incremental improvement

resultS

For our client’s most recent sales drive, we delivered these chart-topping results from Meta Advertising:

  • Return on Advertising Spend (ROAS) = 9:1

  • Average Order Value (AOV) = $108.19

  • Cost Per Acquisition (CPA) = $11.61

 

Revenue Marketing Simplified

If you are aiming to drive more consistent and predictable ticket revenue growth,
let’s meet and discuss your organization’s goals.

Sean Johnson

https://mesacreativesolutions.com
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