Telling the Story
How we helped a major professional choir generate well-defined visual identity guidelines alongside well-aligned key messages and stakeholder personas.
ChallengeS
Our client was working with with many vendors and stakeholders in their marketing initiatives but were lacking the consistency necessary to collaborate effectively and focus on driving great outcomes:
Lacking brand guidelines
Inconsistent messaging
Competing customer journeys
Undefined audiences/stakeholders
SolutionS
We collaborated with our client to define:
Unified Marketing and Fundraising Customer Journey
Key Stakeholder Messaging Framework
Messaging Pillars
Audience Personas
Brand Guidelines
Logotype
Color Standards
Typography
Graphic Standards
Messaging
Brand Resources
resultS
Our work enabled our client to deliver:
Consistent messaging and visual branding across all marketing and communications materials
A simplified onboarding for new vendors/stakeholders
A solid foundation essential to their new website project
Revenue Marketing Simplified
If you are aiming to drive more consistent and predictable ticket revenue growth,
let’s meet and discuss your organization’s goals.
