Marketing Strategy & Planning

For arts organizations and cultural institutions

  • Marketing Strategy

    We develop your organizations overall approach to driving audience and revenue:

    • Align your team and vendors to specific goals

    • Set objectives for each campaign/initiative

    • Identify opportunities for improvement to test

  • Editorial Plan & Calendar

    We track and manage all campaign and content deliverables in our project management platform

    There, you can view the real time progress of all of your marketing campaigns, on demand

  • Media Plan Audit

    We evaluate the effectiveness and performance of your current traditional and digital advertising tactics and produce findings and recommendations to improve results.

  • Patron Journey Design

    We outline the moves/steps that patrons take throughout their lifetime with your organization (e.g. first time buyer to repeat buyer to first time donor to qualified donor).

FEATURED CLIENT STORIES

Results
Plan to Win
Strategy
Plan to Win
Strategy

How we helped a performing arts company develop and implement a robust and repeatable marketing and communications plan leveraging a modern marketing management platform.

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Strategy
Telling the Story
Branding
Telling the Story
Branding

How we helped a major professional choir generate well-defined visual identity guidelines alongside well-aligned key messages and stakeholder personas.

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Branding
Unleashing Digital Ads
Advertising
Unleashing Digital Ads
Advertising

How we helped a 40+ year old leading chamber ensemble generate a 9:1 return on advertising spend (ROAS) and hundreds of new patrons from Meta Advertising campaigns.

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Advertising

MARKETING Strategy simplified

If you are aiming to drive more consistent and predictable ticket revenue growth,
let’s meet and discuss your organization’s goals.

Additional Agency Services